Eco Fashionista X Jude

The now defunct Eco Fashionista was a Fabulous online boutique featuring eco friendly fashion from designers around the world. Based in Melbourne, Alex Hume had a keen eye for contemporary fashion which was sustainable and high quality.

I was introduced to Eco Fashionista through the lovely Lady Melbourne who had seen her wearing my couture neckpiece at fashion week.

Eco Fashionista wanted to collaborate with me to come up with a capsule collection of accessories which was along the same design lines as my Nocturnal range. I had used beautiful vintage Japanese silks and recycled leather in the collection, which had appealed to them. This was an exciting opportunity which I could not wait to get started on!

The process started with sketches which I submitted to them. The collection was then made in limited quantities.The small collection was launched along with their other product lines at the opening in their Fitzroy showroom.

The opening night was blogged by Mel Hot Or Not:

Mel Hot Or Not

Design sketches for the collection

 Lady Melbourne talks fashion at the opening night.

Fashion Journal feature

JUDE was featured in the 97 edition of Fashion Journal.

It included a small profile of our label, images from the current collections and exciting product features in their editorial section.

Oak Off Chapel fashion gallery launch

JUDE Accessories was featured at the opening of the Oak Off Chapel gallery in Prahran. Oak was a fantastic concept space - A warehouse on the brink of being torn down converted into a space which showcased the work of emerging Australian designers.

What a great night it was! The warehouse was packed with colourful people drinking, mingling and partying.
I met lots of interesting industry folk, including undeground fashion bloggers, stylists and journalists.
It was here that my label gained a great deal of publicity, following the meeting of Pheobe Montague from Lady Melbourne blog, and the team from BAM brands.

The collection featured at the opening was the Nocturnal range, inspired by flowers at night. I got a hugely positive response for the debut of this capsule collection.

The opening night was featured on these blogs:

Lady Melbourne

Style Melbourne

Fashionising

 With Pheobe Montague from Lady Melbourne Blog.
www.ladymelbourne.com.au

These shoulder epaulettes were a signature piece in the collection.