Eco Fashionista X Jude

The now defunct Eco Fashionista was a Fabulous online boutique featuring eco friendly fashion from designers around the world. Based in Melbourne, Alex Hume had a keen eye for contemporary fashion which was sustainable and high quality.

I was introduced to Eco Fashionista through the lovely Lady Melbourne who had seen her wearing my couture neckpiece at fashion week.

Eco Fashionista wanted to collaborate with me to come up with a capsule collection of accessories which was along the same design lines as my Nocturnal range. I had used beautiful vintage Japanese silks and recycled leather in the collection, which had appealed to them. This was an exciting opportunity which I could not wait to get started on!

The process started with sketches which I submitted to them. The collection was then made in limited quantities.The small collection was launched along with their other product lines at the opening in their Fitzroy showroom.

The opening night was blogged by Mel Hot Or Not:

Mel Hot Or Not

Design sketches for the collection

 Lady Melbourne talks fashion at the opening night.

Fashion Journal feature

JUDE was featured in the 97 edition of Fashion Journal.

It included a small profile of our label, images from the current collections and exciting product features in their editorial section.